Everything online is getting busier and more noisy. Businesses are competing in Google, on social media, though email, with text messages… and it is becoming challenging to stand out from the crowd.
With our expert team managing your SEO & PPC, you can focus on running your business while we drive the traffic and leads.
Where should I start? What would be good for my business?
The answer: it depends.
We know that isn’t much of an answer but it is the truth.
The best way to explain it is by looking at a couple of types of digital marketing and what they do. Then, you can make a more informed decision.
We will look at SEO (search engine optimization)—and it’s worth taking the time to understand technical SEO, as it’s the foundation for making sure your site can actually be crawled and indexed by search engines, which is essential for any successful SEO campaign—PPC (pay per click or paid ads) and social media marketing.
Why SEO Matters
SEO is the key to long-term online success. If your website isn’t ranking, your competitors are getting your customers.
The goal with SEO is to rank better in Google (and other search engines) based on keywords that people search for related to your business. Technical SEO is important because it ensures your site can be crawled, indexed, and ranked effectively—without a solid technical foundation, even the best content may struggle to appear in search results.
This can have a local, national or international focus. Your investment stays the same every month, while your results will keep improving.
The biggest value it offers is that the results compound over time and will continue to deliver results even after you stop doing it. Technical SEO is a crucial foundation for driving organic search traffic, helping your site attract visitors who are actively searching for your services.
It is always better to do it continually to stay ahead of the competition and ensure you get a steady (and increasing) volume of business. The technical aspects of your website—like site speed, mobile usability, and structured data—can directly impact how your pages rank in search engine results.
SEO is the “compound interest” of digital marketing.
more traffic is driven by SEO than organic social media
of global traffic comes from Google’s Search, Images and Map Results
The Power of PPC Advertising
Paid ads come in two main groups, namely paid search ads and paid social ads.
There is usually great value in running campaigns on both. This usually means paid search ads on Google and paid social ads on Facebook.
The intent is however very important to take into account and this means that running paid ads on all platforms isn’t necessarily the best idea.
Take the example in the picture of “lawyers in Liverpool”. It works on Google, because someone searches for it. It won’t be as welcome on Facebook as people are scrolling to be entertained…
Interesting PPC Statistics
ROI (Return on Investment) is the average for Paid Advertisements
increase in brand awareness can be expected from PPC ads
of customers click on PPC ads
of ad expenditures have been on online ads in 2022
Why Choose Us for Digital Marketing
You can’t buy experience. Our experience dates back to 2001 in Digital Marketing.
Over the years a lot has changed but one thing remains constant: quality over quantity.
Too often people are looking for that silver bullet or magic pill that will result in an instant transformation.
“If it sounds too good to be true, it probably isn’t” is not a cliche without good reason.
Let’s grow your business together. Get in touch today for a free strategy session!
The Digital Marketing Services We Offer
There are so many interesting parts to digital marketing and we focus on in-depth work on all our SEO, PPC and Social Media Marketing campaigns.
Regular technical SEO audits and site audits are essential for maintaining your website’s technical SEO health and ensuring it performs at its best. We use these audits to spot and fix issues before they impact your rankings or user experience.
We also provide technical SEO tips as part of our service, giving you clear, actionable advice to help you implement best practices and keep your site healthy over time.
Keyword Research & Strategy
When people search, they use keywords. Not targeting the keywords that potential customers are using to search for your services or products results is a lost cause. Proper keyword research and strategy ensures that an SEO campaign starts on the right path to success. Learn more…
Content Writing
There are multiple elements that are important to take into account when it comes to content writing. Most important of all is writing engaging and informative content for your ideal customers. Pair that with strong keyword research and you have a recipe for success! Learn more…
Technical SEO
Technical SEO forms the foundation of all SEO efforts. If the site works well in generaland is easy for users to navigate and find what they are looking for, you are on the right track. It is however also crucial that all of this is easy for Google to understand, to ensure better rankings. Learn more…
Local SEO
Statistics show that 64% of users search for local businesses online. This an be done in a number of ways and you can get new business from both your website and Google Business Profile if done right. Learn more…
On-Page SEO
Content is the most important on-page element, but there is so much more to it. The other elements need to be engaging and informative to ensure visitors take the next step and become customers. Learn more…
Off-Page SEO & Link Building
Link building has been important for years. The most important thing to note is that quality always trumps quantity. We only focus on building quality relevant backlinks for our customers. Learn more…
Conversion Rate Optimisation (CRO)
If the user experience is optimal and people are finding what they are looking for easily, you have a far greater chance of converting them into customers. Conversion Rate Optimisation is the key to making this all happen. Learn more…
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising has proven its value as an excellent cost-effective choice for online marketing strategy. PPC advertising is simply getting your brand offerings in front of the “right people at the right time and in the right place.” Learn more…
Social Media Marketing (SMM)
We all love spending time on Facebook, Instagram, LinkedIn, Tiktok and Pinterest. And so do your clients. Building brand awareness and a community through social media is an investment in the future of your company. Learn more…
There are more than enough challenges for businesses in the UK. It is highly competitive and often challenging as a result of loads of regulation.
The opportunities are however still there for your business to thrive in the UK but that is all dependant on getting in front of the right audiences.
Let’s work on growing your business together!
What is Technical SEO?
Let’s get one thing straight: if search engines can’t crawl and understand your website, you’re basically invisible online. That’s where technical SEO comes in. Technical SEO refers to all the behind-the-scenes work that makes your site easy for search engines to find, read, and trust. We’re talking about the technical aspects that help search engines crawl your pages, index your content, and decide where you should show up in the search results.
Think of technical SEO as the foundation of your entire site. Without it, all the content and keywords in the world won’t help you rank. By focusing on technical SEO, you’re making sure your site is healthy, visible, and ready to compete for those all-important clicks.
Technical SEO Fundamentals: Understanding Site Structure
A solid site structure is the backbone of technical SEO. If your site is a tangled mess, search engines will struggle to make sense of it—and so will your visitors. A clear, logical site structure helps search engines crawl your pages efficiently, making it easier for them to index the right content and avoid missing important pages.
Internal links are your best friend here. They guide both users and search engines through your site, connecting related pages and making sure nothing gets left behind as an orphan page. The goal? Every page that matters should be easy to find, both for people and for search engines. When you get your site structure and internal links right, you boost your chances of having more pages indexed and showing up in search results.
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