DIY SEO hub: guides for doing it yourself
You can do a lot of SEO yourself. These guides show you how, in plain English, using the same approach we use for our clients. Pick the one that matches where you are, work through it, and come back for the next.
If you reach a point where it makes more sense to hand it over, we’re here. But you don’t need to be a client to use any of this.
What to expect if you do it yourself
- Time. Expect a few hours a week at first, then steady upkeep.
- Cost. Mostly your time. The core tools are free.
- Speed. Most businesses see first movement in two to three months, with steadier results by six.
- Honesty. No guide can guarantee a ranking, and nor can we.
Doing it yourself works best when your area is quiet, you enjoy the work and you can stay consistent.
About the author
These guides are written by Thys du Plooy, founder of Thickrope Marketing. Thys has been building SEO and digital marketing systems since 2001, and has spent over 25 years learning what works and what doesn’t, including from his own mistakes.
FAQs
Are the guides free?
Yes. You don’t need to sign up or become a client.
Can I really do SEO myself?
Yes, for the core work. It takes time and consistency more than special skill. The guides cover the parts that matter most.
Do I need to pay for tools?
Not at the start. Google’s own free tools cover the basics. Paid tools help later, mainly for tracking.
How long will it take to see results?
Most businesses see first movement in two to three months. It depends on your area and how much you do.
What if I get stuck?
Book a free discovery call. Within 48 hours we’ll send you an audit of your site, so you can see what to fix first.
Want a second opinion on your site before you start? Book a free discovery call. Within 48 hours we’ll send you an audit.