Privacy policy
Last updated: 31 October 2026
The short version
- We measure how the website is used, in aggregate, so we can improve it. We don’t use that to identify, follow or profile you.
- We don’t run advertising or remarketing trackers, and we don’t sell or rent your information.
- If you contact us, we use your details to reply to you and nothing else.
- We don’t cold-email or cold-call people to sell our services. We only send marketing emails to people who’ve subscribed.
The rest of this page explains that properly.
Who we are
Thickrope Marketing (“we”, “us”), of 20 Princes St, Piddington, High Wycombe HP14 3BN.
We are the “controller” of the personal information described here, which means we decide how and why it is used.
Contact: info@thickropemarketing.co.uk · +44 7837 373919
What we collect, and why
| What | When | Why we use it | Lawful basis (UK GDPR) | How long we keep it |
|---|---|---|---|---|
| Website usage information (pages viewed, how you arrived, approximate location such as town or region, device and browser type) | When you browse the site, if you accept analytics cookies | To understand which pages are useful and fix what isn’t | Your consent (the cookie banner) | 14 months (the longest retention period Google Analytics offers) |
| Contact form details (name, email, optional phone number, optional website address, your message) | When you send us the form | To reply to your enquiry, arrange a call and send a site audit if you ask for one | Legitimate interests, and taking steps at your request before a contract | 24 months from your last message if you don’t become a client |
| Emails, calls and call notes | When you contact us or we speak | To deal with your enquiry or provide our service | Legitimate interests, or performing a contract if you become a client | Clients: 6 years after the work ends, for accounting and legal reasons. Others: as above |
| Client and billing details | If you become a client | To provide the service, invoice you and keep accounts | Contract and legal obligation | 6 years after the financial year ends |
| Newsletter details (email address, and name if you give it) | If you subscribe | To send you our newsletter | Your consent | Until you unsubscribe |
| Server logs (IP address, time and page requested) | Automatically, when you visit | Security and keeping the site running | Legitimate interests (security) | Per hosting provider, typically up to 12 months |
What we don’t do
- We don’t use your website usage information to identify you, build a profile of you or track you across other websites.
- We don’t use advertising, remarketing or social media tracking pixels on this website.
- We don’t sell, rent or trade personal information.
- We don’t cold-email or cold-call people to sell our services.
- We only send marketing emails to people who have subscribed, and every email has an unsubscribe link.
- We don’t make automated decisions about you.
Cookies and website tracking
We use Google Analytics 4 to see how the website is used. It only runs if you accept analytics cookies in the cookie banner, and you can change your choice at any time via the “Cookie settings” link in the footer. It reports in aggregate: how many people visit, which pages they read and roughly where they are in the UK. We don’t use it to find out who you are, and we don’t combine it with the details you give us on the contact form.
As Google describes it, Google Analytics doesn’t log or store IP addresses. For visitors in the UK, Google uses the IP address only to work out an approximate location (such as city, region and country) and then discards it. Google Analytics recognises a browser between visits using cookies and random identifiers, not your name or email address, and we don’t try to link them to a named person. We’ve set Google Analytics to keep this data for 14 months.
| Cookie | Set by | Purpose | Lasts |
|---|---|---|---|
_ga, _ga_[ID] | Google Analytics | Tells one visitor’s visits apart, so we can count visits and pages | Up to 2 years |
| Our cookie banner | Remembers your choice so we don’t ask every time | Per banner settings |
You can also block or delete cookies in your browser settings. The site will still work. Google provides an opt-out add-on: tools.google.com/dlpage/gaoptout.
Our hosting provider and the Contact Form 7 plugin may set strictly necessary technical cookies, which we don’t need your consent for.
Who we share information with
We only share information with the services that help us run the site and our business, and only as needed:
| Service | What they do | Information involved |
|---|---|---|
| ICDSoft | Website hosting and email | Website files, form submissions, server logs, email |
| Google (Analytics) | Website usage statistics, if you accept analytics cookies | Website usage information |
| Klaviyo | Manages our newsletter subscribers and sends our emails | Subscriber email addresses, and names if you give them |
| Accounting/CRM tools | Invoicing and records, for clients | Client and billing details |
They act on our instructions under data protection terms. We may also disclose information if the law requires it.
Transfers outside the UK
Some of these services may process information outside the UK, for example in the EU or the US. Where that happens, we rely on the UK’s approved safeguards, such as adequacy regulations (including the UK-US data bridge for certified US companies) or the ICO’s standard contract terms.
Your rights
Under UK data protection law you can ask us to:
- tell you what information we hold about you and give you a copy;
- correct anything that is wrong;
- delete your information;
- limit how we use it;
- stop using it where we rely on legitimate interests;
- give you your information in a portable format.
You can withdraw your consent for analytics cookies or unsubscribe from the newsletter at any time. To exercise any right, email info@thickropemarketing.co.uk and we’ll respond within one month. There is no charge, unless a request is clearly unreasonable.
Complaints
Please tell us first so we can put things right. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint · 0303 123 1113.
Security
We keep information secure with reasonable technical and organisational measures: HTTPS on the whole site, access limited to the people who need it, and updated software. No online system is perfectly secure, and we’ll tell you and the ICO if a breach puts your rights at risk.
Links to other websites
The site links to other websites (for example Google). We don’t control them. Please read their privacy policies.
Changes to this policy
We’ll update this page if what we do changes, and change the “last updated” date at the top.