SEO for the industries we work in
Every industry has its own questions: what customers search for, who the competitors are and what makes someone pick up the phone. We build SEO around the way your customers search, not a template.
Find your industry below, or book a free discovery call if you can’t see yours.
Book a free discovery call
Within 48 hours of our call, you’ll get a free audit of your site.
Find your industry
Jump to: Trades and construction · Professional services · Health and wellbeing · Creative and design · Retail, food and online · Other sectors
Trades and construction
| Industry | What matters here | Link |
|---|---|---|
| Construction | Customers search for the work and the area at the same moment. Showing up locally, with proof of the work you do, wins enquiries | Local SEO for construction |
| Electricians | Urgent and planned jobs, nearby. The map results and fast, clear contact paths matter most | Local SEO for electricians |
| Plumbers | Many searches are urgent and local (“near me”). Being found in the map results, and being easy to call, decides the job | Local SEO for plumbers |
Professional services
| Industry | What matters here | Link |
|---|---|---|
| Accountants | Trust and expertise. Clear service pages and honest reviews help people choose you | Local SEO for accountants |
| Architects | A portfolio that shows the work, and pages for the types of project you take on | Local SEO for architects |
| Solicitors | Each area of law is its own search. Clear pages, and reviews, matter a lot | Local SEO for solicitors |
| Financial services | Trust and clarity. Content must be accurate and carefully written | Local SEO for financial services |
| Insurance companies | Clear pages for each type of cover, and local presence for brokers | Local SEO for insurance companies |
Health and wellbeing
| Industry | What matters here | Link |
|---|---|---|
| Dentists | Local search, reviews, and clear pages for each treatment | Local SEO for dentists |
| Counsellors and therapists | Trust and sensitivity. Clear, kind pages that explain how you work | Local SEO for counsellors and therapists |
Creative and design
| Industry | What matters here | Link |
|---|---|---|
| Artists | Showing the work, and being found by people who want to buy or commission it | Local SEO for artists |
| Photographers | Galleries and pages by type of shoot, and by area | Local SEO for photographers |
| Interior designers | Projects that show your style, and pages by service | Local SEO for interior designers |
| Clothing designers | Product and brand pages that people can find and understand | Local SEO for clothing designers |
| Fashion | Similar to clothing: clear collections, and content people search for | Local SEO for fashion |
Retail, food and online
| Industry | What matters here | Link |
|---|---|---|
| E-commerce and online retail | Product and category pages that search engines can read, and content that answers questions | Local SEO for e-commerce |
| Food and drink | Local discovery, menus and opening hours that are right everywhere | Local SEO for food and drink |
Other sectors
| Industry | Link |
|---|---|
| Energy | Local SEO for energy |
| Manufacturing | Local SEO for manufacturing |
| SaaS | Local SEO for SaaS |
| Streaming services | Local SEO for streaming services |
| Transport and logistics | Local SEO for transport and logistics |
FAQs
What if my industry isn’t listed?
Get in touch. We work with many kinds of small business, and the approach carries across. We’ll tell you honestly if we’re not the right fit.
Do you have experience in my industry?
Very likely. Since getting into online marketing back in 2001, we’ve been fortunate enough to work with companies in dozens of industries and niches. They’ve ranged from banks to online gaming, from solicitors to pest control companies, and from small shops to real estate certification companies, and we believe just about everything in between.
Is SEO different for every industry?
The principles are the same. The searches, the competition and the pages you need are not.
Not sure where your business stands? Book a free discovery call. Within 48 hours of the call, we’ll send you an audit of your site.