Social Media Management can be a game-changer for your business. While it isn’t often the first place that visitors will hear about your brand, they will be looking for social proof and evidence of your business through your social profiles.
According to Datareportal, as of January 2023, there are 4.76 billion social media users globally, which accounts for 59.4% of the global population:
In a recent survey by Hubspot, 90% of marketers say building an active online community is critical to a successful social media strategy in 2023. More users are likely to engage with a brand that is active, present, and sharing fresh updates. A social media agency can easily keep tabs on engagement rates and devices most used and understand the peak when visitors engage with posted content.
Search Engine Journal published the rankings and number of users on the most popular social platforms:
- Facebook – 2.89 billion users
- YouTube – 2.29 billion users
- WhatsApp – 2.00 billion users
- Instagram – 1.39 billion users
- Facebook Messenger – 1.30 billion users
The sheer number of users present on those platforms makes utilizing a social media advertising company a near-necessity to filter out irrelevant users and traffic to your page.
Sprout Social’s Index report found that 89% of marketers utilized Facebook for their brand’s social media marketing. This was followed by Instagram at 65%, and Twitter was third at 50%.
According to a survey by Social Media Examiner, 93% of marketers at a social media agency claimed that their social media efforts increased brand awareness.
Hubspot has provided several interesting statistics on the following social media platforms:
Facebook is the primary content distribution channel for marketers today
Number of Americans that use Facebook
Facebook users accessing the app on mobile
Daily active users
Monthly active users
Median engagement rate across all industries on Facebook
Number of users
Active daily users
Average time spent on Instagram by users per month
Performing social media platforms for marketers
Average time spent on Instagram by users per day
Number of users
Display advertisers in the world
Increase of LinkedIn live streams since 2020
LinkedIn members drive business decisions
Of B2B marketers use LinkedIn for organic social marketing
When it comes to choosing a social media advertising company best suited for your business, it’s necessary that the agency understands your business well, your target audience, and the platforms your potential customers will use.
A social media agency creates relevant content best suited for the platform on which it is being posted. Every platform has advantages and disadvantages, so choosing assets and sharing posts on each platform requires strategy, timing, and relevancy.
Every business is unique – ensure your brand is represented correctly by a competent, creative, and intuitive social media advertising company. Contact us now for a free consultation and ask how Thickope Marketing can boost your online presence through social media marketing.