Technical SEO: a site Google can read and customers can use

Technical SEO is the part of SEO that stops your website getting in its own way. If Google can’t crawl a page, can’t index it, or gets confused about which version to show, the best content in the world won’t rank. If a customer can’t find the phone number or the form is broken, it won’t matter if it does.

We deal with the problems that matter and leave the ones that don’t. That’s different from running a tool, getting a list of 400 warnings and working through them one by one.

Technical SEO isn’t something we sell on its own. It’s built into every package, because it only pays off alongside good content, a strong Google Business Profile and quality citations. This page explains how we approach it and where it fits.

See our SEO packages

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Within 48 hours of our call, you’ll get a free audit of your site.

What technical SEO covers

Indexing and crawling. Can Google find your pages and add them to its index?
Site structure. Is everything within two clicks of the homepage, with sensible page names and clean, flat URLs?
Broken links and errors. Dead pages, bad redirects and loops that waste visitors’ time.
Duplicate pages. Making sure Google knows which version of a page is the real one.
Structured data (schema). Extra information that helps Google, and AI search tools, understand who you are and what you offer.
Speed and mobile. A site that loads reasonably fast and works properly on a phone.
Whether it works. Calls, forms and buttons that actually reach you.

What we fix first, and what we leave alone

SEO tools flag hundreds of issues and treat them all as equally important. They aren’t. We work in this order:

Priority	What we look at	Why
1. Does it work?	Calls, forms, contact paths	A visit that can’t become an enquiry is wasted
2. Can Google index it?	Blocked pages, noindex tags, JavaScript problems, sitemap	Pages that aren’t indexed can’t rank
3. Is it organised?	Structure, internal links, broken links, redirects	Helps Google and visitors find what matters
4. Is it clear?	Duplicate pages, canonical tags	Stops Google choosing the wrong page
5. Is it described?	Schema markup	Helps Google and AI tools understand the business
6. Is it fast enough?	Speed, Core Web Vitals	Brought to a healthy level, not chased for a perfect score

Minor warnings that don’t affect indexing, enquiries or rankings get logged and left. Your time and budget are better spent elsewhere.

Technical SEO vs the rest of SEO

	Technical SEO	Content	Citations and links
Question it answers	Can Google and visitors use the site?	Does the site answer what people search for?	Do other sites vouch for the business?
Typically one-off or ongoing?	Big fixes up front, then regular checks	Ongoing	Ongoing
Effect on rankings	Removes blockers	Creates the opportunity to rank	Builds trust
Works alone?	No	No	No

You need all three. Technical SEO clears the way. It doesn’t rank a site on its own.

Working on your own pages? Our free on-page SEO checklist covers what to check on each one.

How we work

Crawl. We scan the whole site and check how Google sees it.
Prioritise. We sort what we find by effect on enquiries and rankings, not by how many warnings a tool raised.
Fix. We deal with the issues that matter, starting with anything that blocks indexing or stops people contacting you.
Check. We confirm the fixes worked and that nothing else broke.
Repeat. We re-crawl your site every 90 days, as a standing commitment, and use the results to plan the next three months.

Platforms we work on

We prefer WordPress and Shopify, and we also work with AI-built headless sites, Wix and Squarespace where needed. We avoid heavily custom-built sites that carry inherited developer work, because fixes become slow and risky.

How it fits into your package

Technical SEO isn’t a separate line item. It’s part of the work in every package.

	Local SEO Foundations	Local SEO Growth	Local SEO Scale	Custom strategy
Technical issues that could hurt your SEO	We assist with any that could negatively affect the SEO work	We assist with any that could negatively affect the SEO work	All important issues and most lesser ones	All important issues and most lesser ones
Contact forms and phone numbers	Checked and corrected	Checked and corrected	Checked and corrected	Checked and corrected
Re-crawl and review	Every 90 days	Every 90 days	Every 90 days	Every 90 days

Compare the packages

We make the technical changes ourselves. If you already have a developer you’d rather use, we’ll give them clear instructions and check their work.

If your site has deeper problems, such as a redesign, a move to a new platform, or a lot of inherited code, talk to us. That’s where a custom strategy makes sense.

FAQs

What is technical SEO?

The work that makes sure Google can find, read and understand your website, and that visitors can use it.

Do I need it if my site looks fine?

Often, yes. A site can look perfect and still have pages Google can’t index, or a contact form that isn’t delivering.

Will you fix everything an SEO tool flags?

No. On Foundations and Growth we deal with what affects indexing, enquiries and rankings, and leave the rest. On Scale and custom strategies we also take on most of the lesser issues. Treating every warning as equal wastes time and money.

Does my site need to be perfectly fast?

It needs to be fast enough. We bring slow sites to a healthy level. Chasing a perfect score rarely brings more customers.

How long does it take?

Most fixes are done in the first weeks. After that, we re-check every 90 days.

Can I buy technical SEO on its own?

No. It’s part of our local SEO packages and custom strategies, because fixing a site without the content and local work around it rarely brings more customers.

Will it get me to page one by itself?

No. It removes obstacles. It works alongside content, your Google Business Profile and citations.

Wondering what’s holding your site back? Book a free discovery call. Within 48 hours we’ll send you an audit of your site, and then show you which package fits.

Book a free discovery call