Having a PPC Agency handle your ad strategy is a wise investment when spending money on targeted advertising. Targeting potential clients/customers based on keywords, demographics, interests, and behaviours is an art. It not only includes who to target but is equally important in knowing who not to target and how to effectively avoid spending money on visitors who won’t convert.
With proper planning and implementation, PPC is often quite cost-effective, especially when you only pay when someone clicks on your ad, allowing for complete control over the marketing budget. Google PPC, specifically Search Ads allows for setting daily budgets and bidding strategies to manage and cap the ad spend to prevent accidentally going over budget.
As an experienced PPC Agency, we understand the power of remarketing. This can be utilized through Google Display Ads and Facebook Ads management. Both platforms offer remarketing options, which allow you to display ads to users who have previously visited and engaged with your website. This is a powerful way to draw back the audience who has already shown interest in your business.
Google Ads alone reach over 90% of internet users worldwide. Its vast network extends beyond the search engine itself (YouTube, Gmail, partnership sites, etc.), giving your business the opportunity to connect with a massive audience across a variety of platforms. This is one of the main reasons why Google PPC is an ideal starting point for anyone looking to utilize PPC to gain traction, leads, and conversions.
Unsurprisingly, optimising for mobile PPC is now a critical component of targeting within PPC. PPC Agencies understand the nuances of how best to target mobile users with location-based ads and mobile-specific ads.
In conclusion, whether you utilize Google, Facebook/Instagram, or PPC for Amazon, it’s best to discuss with PPC professionals the best option based on your business model and goals. PPC should be integrated with other marketing strategies, including SEO, content marketing, and social media marketing, to create a comprehensive online presence.
Staying on top of industry trends will ensure cost-effectiveness, value, and growth through the versatility of PPC advertising, which is often a core component of successful digital marketing for small businesses and brands looking to build their online presence.
Contact us now and receive a free consultation! Thickope Marketing is a trusted PPC Agency built upon fundamental values essential to reaching your business goals. We are fully invested in every client we take on and are committed to getting you solid results.
