Architects fight battles on many fronts, ranging from planning and regulatory hurdles to sustainability concerns. Marketing for architects should not be part of the struggle. While focusing on meeting the needs of the client, evolving with amazing technology and trends, and working within budget constraints, it helps to know that your digital marketing campaign will keep on delivering quality leads.
Not all businesses are fortunate enough to showcase their work in so many ways as an architecture firm. The impressive visual appeal, along with the careful attention to detail, has always and will continue to fascinate people. This opens up a vast array of opportunities for marketing architecture firms.
Search engine optimization (SEO) is the foundation of a successful digital marketing campaign for an architecture firm. The goal of SEO is to rank a site organically on Google for keywords related to that business. SEO efforts steadily increase a company’s exposure, with an increase in visibility in search results and visitors clicking through to a website.
If a brand keeps appearing in searches related to the services offered, this helps build credibility.
The main goal, however, is to attract new clients. If people search on Google, they show their intent with a particular search. If your company is one of the options that show up high in Google’s search results, it turns into a steady flow of relevant visitors to your site. These visitors, in turn, become pertinent leads that will help your business grow.
As mentioned earlier, the nature of an architect’s work opens up a wider world of digital marketing opportunities.
SEO and pay-per-click advertising (PPC) on search engines will cover the bases from a search intent point of view.
However, the options for marketing an architecture firm on social media platforms are immense. The visual appeal of the designs is bound to fascinate and pique the interest of people who see your posts on Facebook, Instagram, TikTok, Pinterest, LinkedIn…
Yes, any popular social media platform is an excellent option for showcasing your work!
However, it is very important to get the right marketing mix for your business. SEO for architects, PPC, or social media marketing can be used, or a combination of all of them. It depends on what is right for your business now.
The opportunities are great to see where potential customers are looking. Let’s discuss what might work for your business and how we can take your marketing efforts to a new level.
