It’s relatively common for business owners to overlook the importance of on-page optimisation because it is nuanced with fine details that are not always quickly apparent. However, a comprehensive on-page SEO audit is critical in calling out all the areas that can be developed, as seemingly minor factors, when combined, lead to substantial differences in results. At Thickrope Marketing, we specialise in implementing tailored strategies to improve your site’s performance in areas most people won’t think to look at; this gives you the edge over the competition.
Our on-page SEO checklist covers all the essential factors to optimise your website. We assess the current status of the site and pay careful attention to detail to improve on what exists and also build upon it. With our expertise, you can be assured that your website will rank highly and attract more targeted traffic due to the increased attention to on-page SEO factors.
A successful on-page SEO strategy requires a deep understanding of what search engines like Google are looking for when they assess a website for relevancy and ranking. At Thickrope Marketing, we look at the following:
Content Quality: Compelling, well-written content is the cornerstone of any successful on-page SEO strategy. We ensure your content is engaging and relevant, providing valuable information to your audience. Of course, branding and tone are essential for consistency. However, we also want to ensure that the content on the site is driven by valuable keywords that will lead users to convert.
Keyword Optimisation: Our on-page SEO audit involves identifying the most effective keywords for your website and strategically placing them in your written content, title tags, meta descriptions, and headings with the proper hierarchy. We aim for the right balance between keyword density and readability, ensuring your site appeals to search engines and users.
URL Structure: We assess and improve your site’s URL structure, ensuring it is user-friendly and search engine-friendly. The on-page SEO checklist includes a checkup on “ugly URLs”, which populate with a string of letters and/or letters that either aren’t coherent or in an ideal format for crawling or lack professionalism in appearance for users.
Internal Linking: A strong internal linking structure is vital for boosting your site’s authority and improving user experience. Our on-page SEO audit includes assessing your current internal linking strategy. This is often highly overlooked, but strong internal linking drives engagement rates, increases user time on the site, leads to more pages per session, and reduces the bounce rate. These are all strong indicators to search engines that the keywords users find you for are valuable to the on-site experience.
Image Optimisation: Images can slow down your site’s loading speed, which negatively impacts user experience and creates lag. We optimise images by using lossless compression to ensure they are loading efficiently without any loss to the image quality.
Mobile Responsiveness: With mobile searches continuing to grow, it’s crucial that your site is optimised for a seamless experience on mobile devices. Our on-page SEO checklist involves assessing and improving your site’s mobile responsiveness. Moreover, the functionality of the mobile design, spacing of elements, and ease of use play a role in mobile ranking factors.
Page Speed: It’s frustrating for users to wait for slow pages to load. This is picked up by search engine bots and slow pages can hold back your site’s search engine ranking. We analyse your site’s loading speed, create tasks for improvements, and page speed of the site by improving core web vitals, streamlining coding scripts that can be condensed, and advise on which plugins on the site are causing the site to run slowly.
When you choose to work with us, you’re partnering with a team of experts with years of experience building businesses online. Our comprehensive on-page SEO audit and tailored strategies will help you increase organic traffic, drive traffic, and boost conversions
