The challenges of running a successful business as an electrician should not include having a dependable way of getting new clients. Electricians have enough to worry about regarding technical complexity or issues, and pricing works accordingly. Emergencies, often going hand in hand with weather-related challenges, add to the pressure and physical demands. You don’t have time to focus on getting new clients through the door regularly, and that is where digital marketing plays such a crucial role for electricians.
Despite all the obvious obstacles to being an electrician, you still need to make sure you get new clients and keep the ones you have. This function requires continuous care and focus while you focus on running your business and being an electrician.
There are a couple of ways to attract new clients to your business. Some are faster than others but cost more. Others are ideal for the medium and long term but take a bit of time to build up. Taking the best of both worlds is, however, ideal to ensure a steady stream of clients and a business that keeps on growing.
The two options we are talking about are PPC and SEO.
PPC or pay-per-click advertising is when you run paid ads on Google based on what people search for, for example, “electrician near me”. Facebook ads are based on people in a specific area but run using images of what you offer. Both work well based on how effectively they are managed.
SEO, or search engine optimization, is the second option. This requires continuous work on your website to help you rank for the same types of terms people search for. Your investment in SEO, specifically local SEO, will remain the same and yield results even after you stop applying it to your site. However, you will see results that compound with every passing month, delivering more and more targeted leads to your business. This makes it the ideal investment for the medium to long term.
People are bombarded with information daily. As a result, they often forget which companies they have interacted with or used in the past. It is, therefore, important to build up your brand awareness and ensure you stay front of mind.
Targeting existing or past customers is very cost-effective. You know that they have already used your service, so there is no guessing about whether or not they might return as customers in the future.
Communicating with these individuals (or companies) would be through email marketing, SMS marketing, and retargeting ads.
The returns on these forms of marketing are massive. People often forget that the more difficult part is getting customers. When you have them, treat them well and ensure they remember you; you will likely see them again.
