Working as a counsellor or therapist is a calling in many ways. It is exceptionally mentally taxing and emotionally challenging and can lead to burnout and compassion fatigue. Dealing with helping people overcome trauma, addiction, relationship problems and mental health issues on top of trying to run a successful business is a massive burden. It is one of the reasons why the challenge of digital marketing for your counselling or therapist business should not add to the load.
When approached correctly, digital marketing will drive qualified leads and bookings for your business. SEO (search engine optimization) and PPC (pay-per-click advertising) can drive visitors based on their search intent. This can be for general terms people search for related to your service or very specific searches based on your area of specialization, such as trauma counselling.
Globally, there is a woeful shortage of help for people struggling with a range of mental health challenges. Therefore, it is important to connect with people on the platforms where they are. In this day and age, having a prominent digital presence means having a prominent presence.
All three of these options can help to reach prospective clients. Even though these are not the only options, they offer an excellent success rate in connecting with the people who need your help. Here is how each of these can help you:
When people go to a search engine and search for a specific thing, they do so with intent. They primarily seek answers to questions, information, and particular services in their area or to buy something. The search results that don’t have [Ad] showing next to them are called organic search rankings or search engine results.
Through SEO, we can help your site to start ranking in search engines for terms like “trauma counselling near me” or “how to deal with anxiety at work”.
Search engine optimization is a process with several moving parts. The goal is to make it clear to Google what you offer and that the information you provide is the most relevant to what people are searching for.
SEO is, however, not a quick fix. It will provide you with steadily growing results. You will see an increase in relevant visitors to your website, bookings, and relevant leads.
This will bring faster results but comes with the extra expense of paying for the ads. Depending on the focus of these ads and how well they are optimized and managed, it is a viable option to drive more bookings at a profitable return on investment.
Ads can be very specific in the search terms that they target and can be constantly optimized to target the types of visitors who turn into bookings.
However, social media marketing requires careful planning. It can be an excellent tool for building a reputation as a caring and compassionate therapist or counsellor.
If approached correctly, it will enhance this status and help build trust. Once the trust is built, you will be more likely to get these individuals to book a session (or sessions).
Taking the right approach to digital marketing can help you grow your business and peace of mind. You can then focus on helping people, where your real passion lies. We would love to discuss how we can help you and your business.
We would like to learn your business goals and then see what we can offer to help you realize them.
