The food industry is a cornerstone of our society and is mammoth, ranging from farming to food production, retail, restaurants, and hospitality. Although everyone still eats daily, it doesn’t mean the industry hasn’t undergone a significant transformation over the past few years. During this time, competition has also increased across the food industry, making it crucial for businesses to ensure their customers and potential customers see them.
Digital marketing is a key component in growing brand awareness and interest in your business and driving new and repeat business. While you concentrate on running your business, let the experts focus on attracting new customers.
When looking for people interested in what you offer, you need to be where they are. Depending on what part of the food industry you operate in, you would have different marketing needs. A blanket approach would not work.
One of the go-to options in terms of digital marketing is search engine optimization (SEO). SEO focuses on getting a site to rank well in Google’s organic search results for keywords specifically related to what you offer. If not done correctly, you might start getting entirely irrelevant traffic. Let’s have a look at two examples.
If you are a Thai restaurant in Soho in London, you would like to be found by people searching for “Thai restaurants” in Soho and the surrounding areas. If you get people searching for “Thai restaurant” but you pop up in searches in Leicester, you won’t get those individuals coming into your restaurant. In this instance, we will focus on a variation of SEO, namely local SEO, to target particular areas.
The flip side of this coin is if you manufacture food colouring and flavouring. Your goal would probably be to come up in searches across the nation and possibly Europe. If your company also sits in Soho and only comes up when people in Soho search, you will get very little business from it.
Although there are similarities to how we will do SEO for these two types of business, there are also vast differences.
In the food industry, there are regular choices to make regarding food safety, sustainability, and changing consumer preferences. Although they are challenging, they are part of what you love doing.
Our experience and knowledge will help you reach new and existing customers and drive business growth, allowing you to focus on your core business.
SEO, pay-per-click advertising (PPC), and paid social media campaigns will attract new customers. By communicating effectively with existing customers through social media, email marketing, and SMS marketing, you can entice them to do business with you again.
To fuel your business’s growth, you need to get the right messages in front of the right audiences.
