London has always been the undisputed giant of all cities in the UK – in size, population and business. With its population of over 9 million people, dwarfing Birmingham in 2nd place with 1.1 million, it offers businesses of all sizes an opportunity to be successful. With the massive market and business potential, the levels of competition are also unprecedented. The recipe needed for success: a digital marketing agency in London that understands how to get the best out of SEO and PPC.
London is a beautiful and complex city with millions of commuters travelling across it daily to their businesses and homes. Commuters spend a lot of time on their phones while travelling to and from work, sandwiched between hours on a computer at work. During all this time people spend on their digital devices, your business can flash on their screens.
There are multiple ways to promote a business in London. The skills we have built since starting in digital marketing in 2001 help us target locally, city-wide and the whole UK.
It all depends on your business, and we first want to understand what your business aims to achieve.
A dentist in West Ham is likely looking for people from the area to visit their practice. Being featured prominently in search results on mobile devices and searches on Google Maps will drive relevant visitors to your practice. You will notice the mention of mobile devices because most searches for local businesses use mobile devices. Around 60% of all searches happen on mobile devices, with higher volumes around the 70% mark for companies in the health sector.
A plumber in Brentford would want to target the area directly around them, but they also have the potential to work in most of West London. These businesses would use a different approach to get visitors from Brentford, Twickenham and Feltham.
SEO results in a steady increase in relevant traffic to your website, enabling you to grow your business and ensure its continued financial success.
Paid search ads and paid social media ads (Facebook, Instagram, LinkedIn, and Pinterest) offer another dimension to marketing. They allow us to target individuals in specific areas with your services quickly.
This can be very localized to reach a broader audience in London, the South East of England, or even the whole of the UK.
Social media also lets you add a visual aspect and showcase your work.
Combining these different types of digital marketing will enable your business to be featured where your potential customers are online.
We value consistently delivering high-quality work because we know it will result in long-lasting results for you and your business.
For us to deliver this type of service, we would first like to know more about your business and understand what you want to achieve. Once we have a clear picture of your needs and goals, we can drive exemplary website visitors.
