The energy industry is in a constant state of flux, and the challenges just keep on coming. Global pressure to drive decarbonization, coupled with increasing competition, makes this crucial industry exceptionally challenging. Digital marketing for the energy industry helps connect you to new and existing customers and build a sustainable business.
While you focus on challenges related to infrastructure maintenance, regulatory compliance, and weather-related challenges, we can also focus on growing your business.
The industry faces many challenges, but some of the more difficult ones to overcome are technological advancements and public perception. Technological advances include the challenges and opportunities of renewable energy and smart grids, but they also relate to technology to help you shape public perception
Digital marketing is an exceptionally effective vehicle to help drive these messages. People spend a lot of time on digital devices during the day, depending on the time of day. This can be more on their phones or on a computer.
Regardless of where this time is spent, ensuring you are part of their digital experience is essential.
At times, people might be searching specifically for information regarding the services you offer, and this is when you would want to be seen in search results. At this stage, people are already lower down the sales funnel and likely to transact.
With the high levels of competition, however, it is important to grow brand awareness and be a thought leader on other platforms. Focusing on social media campaigns and videos will help audiences better understand your company and what it stands for. When they get further down the sales funnel, that will greatly influence their choices.
Existing customers can also be engaged with regular communication through social media, email, and SMS marketing. These mediums allow you to stay front of mind with your existing customers, resulting in a very low-cost option for driving repeat business.
