Working in construction comes with many challenges and responsibilities. Fighting against the constant rise in the cost of building materials, the shortage of skilled workers, and the difficulty of managing complex projects remain continuous headaches. Marketing your services to prospective clients shouldn’t be part of the problem. Multiple options can drive business with SEO for construction companies, driving success over the long term, and options like pay-per-click (PPC) advertising bring more immediate results.
Construction companies rely heavily on their brand and reputation in the industry for their success. This is often spread through word of mouth, which will always remain the best way to gain business. However, it is not always the best option to connect with large numbers of prospective clients.
SEO (search engine optimization) is a practice where the goal is for a website to rank higher in Google’s organic search rankings for search terms related to the company.
The more related terms you rank for on the first page of Google, the more relevant visitors will come to your site. These visitors are then far more likely to turn into relevant leads.
SEO is a great marketing option for construction companies because people would arrive at your site based on a search that they did with particular intent. If your site were optimized correctly, people who search for “construction companies that handle large scale projects” or “add an extension to my home” would arrive at your site. The optimization would be based on what your company specializes in
SEO is not a fast process, but the results compound every month. All work done to optimize your site in this way helps to steadily improve your site’s digital footprint and give it more comprehensive exposure to prospective clients with specific needs (searching for particular solutions to their problems).
A case can also be made to broaden your marketing mix by considering PPC (pay-per-click advertising) and social media marketing.
Through PPC, your construction company will be able to reach many of the same potential customers as with SEO based on their search intent. However, this option comes with a higher cost, as you need to constantly pay for the ads.
However, if optimized properly, it can drive qualified leads much more frequently to your website and deliver a steady return on investment.
Social media marketing is also a viable option due to the nature of the construction business. When people see a project’s “before and after” or just the fantastic work you have done, you will pique their interest.
There are viable ways of showcasing your work on most social media platforms, and it has proven to be extremely effective for all companies that can visually showcase their work.
Regardless of your budget or interest in one or multiple services, we would love to discuss your options. If we can understand your goals for your construction company’s marketing efforts, we can advise you on a sensible plan to drive growth.
