In an industry where complexity and increasing competition are some of the more significant worries that plumbers face, you have very little time to spend on finding and keeping clients. Partnering with a digital marketing agency is one of the most cost-effective ways to market your services and get new clients for your plumbing business.
There are many physical demands on plumbers and it isn’t always easy to accurately predict the time you will need to resolve an issue or the correct rate to charge. In the same way, you can rely on your tools to make certain tasks a lot easier, you can rely on digital marketing to drive new customers to your business and keep the ones you have.
Whether the focus is on attracting new customers or increasing business from existing or past customers, digital marketing should be seriously considered.
The simple reason is that it happens on platforms where people spend most of their time. People are constantly on their phones and regularly spend time on their computers.
If you are not easily accessible to them when they are on these platforms, you will struggle to grow your business and stay financially secure.
There are a couple of ways in which you can get new clients to your site, and the most effective of these is if you are featured in Google’s search results. When someone has a specific search, they show intent, and you must ensure you come up with those search results.
If someone is searching for a “plumber to unblock a drain” in your area, you would like to be one of the top options. This can be done through pay-per-click advertising, local search engine optimization, or SEO.
The first option, PPC, delivers results much faster but comes at a higher premium cost. SEO is the best option for the medium to long term, but gaining traction takes a bit of time. The difference between local search engine optimization and SEO in general is that with local SEO, we also aim to get a business ranking in “Google Places”. That will then show the business if someone searches in a particular geographical area and shows your business pinned on Google Maps.
Email and SMS marketing can be very cost-effective ways to attract new business from existing or past customers.
When all these are used together, you will strike the best balance between getting in new customers and ensuring repeat business.
However, what you opt for greatly depends on your business’s needs. It might be best to start with PPC and/or SEO and only later consider other options like email and SMS marketing.
However, we will give you an honest answer about what we feel will be best for your business and help you achieve your goals.
