Streaming Services

Digital Marketing for Streaming Services

Streaming services are taking over traditional television at a frightening rate. However, this takeover brings massive competition from companies like Amazon Prime, Netflix, Disney+, and Hulu. There are also constantly new entrants to the arena, making it critical to get in front of your potential customers on their devices. Digital marketing for streaming services is not optional but essential to compete.

The industry faces massive challenges, from content acquisition to pricing and platform compatibility. This doesn’t even touch on providing local content that can differ significantly in different parts of the country.

Reaching your audience and future customers is key to streaming service success. Focusing on helping visitors discover new and exciting content on your platform and ensuring your infrastructure delivers a seamless experience are non-negotiables. We can help you get new views and communicate with existing customers through digital marketing. 

Getting their attention

You can grab potential customers’ attention through digital marketing in several ways. For streaming services, the best options are SEO, PPC and social media marketing. This is why: 

• SEO – people interested in streaming services will often search for your brand or a specific show or movie. If you come up in the search results for this show or movie, it increases your chances of getting that person to click through to your site to find out more and potentially sign up. SEO will give you lasting results in the medium and long term and will continue to deliver increasing results over time.
• PPC – this works the same as SEO in many regards when it comes to getting discovered in search engines. The more significant challenge here, though, is managing the PPC campaigns correctly so that the ROI makes sense for every new client you sign up.
• Social media marketing – in this instance, we are not talking about organic social media marketing for the most part. Paid social media marketing allows you to target particular audiences based on their interests. This will enable you to make them aware of the shows you offer that they might enjoy.

Getting them to stay

Acquiring customers is expensive, whereas retaining them costs a fraction of the price. However, companies’ main focus is on acquisition, and retention is often neglected despite the lower cost and the potential increase in lifetime value. 

A few channels stand out in their effectiveness in retaining customers. With such a massive amount of information delivered to consumers daily, you need to vie for their attention. It is, therefore, essential to stay in front of mind and keep users interested in your service. 

These are some of the best options for retaining streaming service customers: 

• Social media marketing – for retention, it makes sense to focus on both organic and paid social media marketing. The organic focus should be on engaging your followers with interesting content. This can range from trailers to exciting announcements of new shows and movies or even interesting facts about shows and movies. The paid side would be useful for re-engaging existing customers who might not have used your service for a while. 
• E-mail marketing – emails are very effective in delivering slightly longer content. You can make visitors aware of several things on your platform that are similar to what you would be able to do via social media.
• SMS marketing – to some, it might seem like an odd option. It is, however, very cost-effective and delivers excellent results. The open rates on SMSs are high, and people would open them on their mobile devices, which increases the likelihood of them simply then navigating to your platform from their phones

Finding the balance with digital marketing

As customer preferences change constantly in terms of their viewing habits and shifting cultural trends, streaming services need to adapt and keep evolving their offerings. Communicating this effectively through digital marketing to your viewers is a big piece of the puzzle that will help you grow your business.

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