Artists have been mesmerizing people around the world for thousands of years. Despite all the joy they bring, they constantly struggle with financial stability, finding work, and balancing creativity and commercial viability. Digital marketing allows artists to talk to a broad audience and build a reputation that can lead to financial stability.
Artists already face many roadblocks in all areas. As they work through periods of self-doubt and creative blocks, they still need to ensure they produce new, quality creative works. These works must also reach the audiences most likely interested in them to ensure it becomes viable to continue on such a path.
People have different tastes, and depending on the art you produce, you can promote your work on several platforms. People love being entertained. They love being wowed, and they love discovering new things.
There are a couple of ways that this can be achieved.
Through social media, you can reach the right audiences where they are spending their time. In some instances, it is possible to build up a following by just posting content on a regular basis and in the right way. In others, you will struggle for months to build up an audience, and it will probably work better to opt for a paid option.
The platforms that work best, though, for displaying your work to large audiences are video platforms, where you can display your content or teasers of it in short form. There are instances where longer videos would make sense, for example, a whole song or a time-lapse video of creating a sculpture.
These two options work well if you want to be found in search engines. SEO achieves this through organic search rankings, but it takes a little longer. The results are, however, more permanent. PPC offers the same but comes with an ad budget that will be spent on acquiring visitors.
This would work best, though, if you do commission work or offer classes. If these are not part of your business, they are less likely to bring you the visitors you are looking for.
We all have a favourite painter, sculptor or singer. We are often not the only ones who love them; they are probably only one of the couples we enjoy.
The good news is that if they already like you, they will likely pay for your work again. This part of digital marketing is also the lowest-cost.
Social media marketing will target existing followers, email marketing can share information about new works produced, and even SMS marketing can deliver impressive results.
The world needs more artists.
Through digital marketing, the connection can be made with audiences that would appreciate and pay for that work.
