Thys du Plooy

THE SIBLING RIVALRY NOBODY TALKS ABOUT: LOCAL SEO AND SEO WALK INTO A BAR Picture this: two business owners walk into a coffee shop. One owns a plumbing business. The other sells vintage furniture online. When a customer searches “plumber near me” versus “sustainable vintage furniture,” Google shows them completely different results. That’s not a … Read more

The Problem Nobody Wants to Talk About You’ve invested thousands in a gorgeous website. The design is sleek. The colours pop. Your mum thinks it’s brilliant. But nobody’s visiting it. Why? Because your stunning website speaks a language Google doesn’t understand. Beautiful design and search engine optimisation (SEO) have been living separate lives for too … Read more

If you run a business from a campervan, co-working space, or your laptop in a different country each month, you’ve probably hit a frustrating wall. Google’s search algorithm seems obsessed with one thing: your physical address. But here’s the good news. You don’t need a brick-and-mortar shop to dominate local search results. Thousands of nomadic … Read more

You’re having a rough week. Your mate recommends their therapist. You search for them online. Nothing. No website, no reviews, no social media. Just silence. This moment captures something odd about modern life. We expect to find everything online instantly. Yet some of the people we need most aren’t there. This isn’t just frustrating. It … Read more

Have you noticed how often people search “plumber near me” or “coffee shop near me”? This isn’t just a casual habit. It’s reshaping how businesses get found online. If your business isn’t showing up in these local searches, you’re missing customers who are literally ready to walk through your door right now. Let’s talk about … Read more

So here’s the question keeping marketing teams up at night. Large language models (LLMs) like ChatGPT can write content fast. They understand search intent. They optimise for readability. Does that mean traditional SEO (search engine optimisation) is dead? Short answer: No. Long answer: It’s more interesting than that. What LLMs Actually Do Well LLMs are … Read more

If you’ve ever wondered why some websites rank first on Google, you’re not alone. Most business owners think SEO is one mysterious thing. The truth? It’s actually four different strategies working together. Understanding the different types of SEO is like learning to cook. You need the right ingredients, proper technique, and the right equipment. Get … Read more

Imagine you’ve built an amazing product. You’re ready for customers to find you online. But there’s a problem: thousands of businesses compete for the same searches every single day. This is where SEO (search engine optimization) and SEM (search engine marketing) come in. They’re not enemies. They’re teammates. And understanding how they work separately, and … Read more

Every few months, someone declares SEO (search engine optimisation) dead. AI is killing it. Social media replaced it. Voice search broke it. TikTok finished it off. Then you check Google’s quarterly reports. Billions of searches happen every single day. Businesses spend more on SEO than ever before. So what’s actually going on? SEO isn’t dying. … Read more